Partnership Between Dechert-Hampe Consulting and Fifth Dimension Provides Unique Fusion of Virtual and Real World Shopper Research


San Juan Capistrano, CA, October 5, 2011 – Dechert-Hampe Consulting ( a leading Sales and Marketing consultancy for Consumer Products and Services Producers and Retailers, today announced a Strategic partnership with Fifth Dimension the global leader in virtual store-based shopper research solutions, to provide an integrated product offering that will combine over fifty years of real world Dechert-Hampe sales and marketing consulting experience with the Fifth Dimension virtual shopping research platform.

“After extensive review of today’s consumer products industry challenges for manufacturers, retailers and service providers,” remarked Lee Nichols, president of Dechert-Hampe, “we concluded that the combination of Fifth Dimension’s exciting Virtual Research capabilities and our extensive Dechert-Hampe Consulting experience in-store would provide a powerful and efficient new approach to generating client solutions.”

“The virtual testing environment created by Fifth Dimension is the most sophisticated, flexible and efficient way to replicate the shopping experience,” added Raymond Jones, Managing Director of the Dechert-Hampe Consulting Research and Insights practice, “and addresses both the inconvenience and the cost of actually doing research in-store.”

“Fifth Dimension has taken virtual store-based shopper research to the next level with our Omega suite of software, which offers the most advanced, interactive virtual consumer testing environments. The Omega suite of software features the use of stereoscopic 3D, which allows a 3D shopper immersion unlike any other. Our pioneering use of stereoscopic 3D proudly continues our tradition as the technology leader in the virtual space,” said Mike Letchford, owner & CEO, Fifth Dimension. “During our discussions with Dechert-Hampe, the synergies of our offerings were clearly evident. Clients can now benefit from the combination of our market leading technology and the practical application of Dechert-Hampe Consulting experience.

About Dechert-Hampe Consulting

Dechert-Hampe is a Sales & Marketing Consulting firm specializing in Market Research & Analysis, Strategy & Planning, Organizational Engineering & Development and Performance Improvement for major Consumer goods and Services Companies. With over fifty years in business, Dechert-Hampe has senior professionals leading each of our practice areas who bring tremendous experience, insight and perspective to bear on our clients’ businesses. We distill today’s most sophisticated research and data in the crucible of real world pragmatism, resulting in solutions that deliver tangible outcomes and results. Dechert-Hampe offices are located in California, Chicago, Connecticut.

About Fifth Dimension

Fifth Dimension is a leading provider of software and services to major global retailers and manufacturers in the fields of Macro and Micro Space Planning and Optimization, Aisle and Category Management solutions, Virtual Consumer Research and Internal Communications. Fifth Dimension offers the complete ‘one stop’ solution to performing Virtual Consumer Research, creating complete Store, Aisle, Category or Item level Reviews and shaping analysis and research findings into insightful, results driven programs delivering maximum success in-store; hence their philosophy “From Concept to In-Store Execution”. The Company has a series of strategies to analyze and highlight the performance and benefits of new launches, range reviews and refits, and strategies to increase in-store compliance, maximize the impact of seasonal displays and to inspire and communicate Best Practice principles to store associates to ensure that every category is operating as profitably and efficiently as possible. Fifth Dimension’s software integrates with many existing solutions, to extract the maximum value out of all available data, and is designed to allow clients to seed data and insights throughout the organization, providing clarity and effectiveness to decision-making.


Dechert-Hampe Consulting Contact:
Raymond Jones
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (847) 559-0490

Fifth Dimension Contact:
Sheila Mulholland
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (610) 834-5243


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