Customer Relationship Mapping Process Featured in SMT Association Publication

Details: Hits: 9116

FOR IMMEDIATE RELEASE:

For further information, contact
Susanne Conrad
Dechert-Hampe Consulting
555 Skokie Blvd.
Northbrook, IL 60062
847.559.0490

Customer Relationship Mapping Process Featured in SMT Association Publication

NORTHBROOK, IL, September 2006 – According to an article written by Susanne Conrad and Ben Ball of Dechert-Hampe & Company, simply deciding that you will embrace CRM and invest in software will not ensure that you realize the very real competitive advantages of building strong customer relationships. Most CRM initiatives fail because of a lack of clear vision and strategy. To effectively implement the organizational structures and processes while aligning the culture and reward systems to support the effort requires development of a clear vision of CRM and its implications to your organization as well as a pragmatic, detailed strategy for its implementation.

CRM mapping allows you to visualize the current state or starting point for your organization, the end state or where you are going, and how you will get there. The results of CRM mapping are powerful.

IMPULSE SALES:

Evolution of the Front-End

Front-End Checkstands are constantly evolving. How does this innovation impact impulse sales? With continued evolution must come continual evaluation of these front-end merchandising changes.

Download Presentation

Conference Presentation

NEW RESEARCH REPORTS:

Top Talent: A Top Priority

This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.

HOT TOPIC:

Up Your Chances for Acquisition Success

Acquisitions are all sold with grand promises for success. Most acquisitions aren't lacking for in-depth assessments, so why is actual acquisition success such a mixed bag?

Read the report

Maximizing Opportunities
at Self Checkout

An overview of the current status and future prospects for self checkouts in the retail environment.

Read the report

HOW CAN WE HELP?

Do you need to:

Restructure Your Sales Force?

Develop a Go-To-Market Strategy/Plan?

Conduct Shopper Research & Develop Insights?

Find a Resource in Your Industry or Category?