Customer Relationship Mapping Process Featured in SMT Association Publication

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For further information, contact
Susanne Conrad
Dechert-Hampe Consulting
555 Skokie Blvd.
Northbrook, IL 60062
847.559.0490

Customer Relationship Mapping Process Featured in SMT Association Publication

NORTHBROOK, IL, September 2006 – According to an article written by Susanne Conrad and Ben Ball of Dechert-Hampe & Company, simply deciding that you will embrace CRM and invest in software will not ensure that you realize the very real competitive advantages of building strong customer relationships. Most CRM initiatives fail because of a lack of clear vision and strategy. To effectively implement the organizational structures and processes while aligning the culture and reward systems to support the effort requires development of a clear vision of CRM and its implications to your organization as well as a pragmatic, detailed strategy for its implementation.

CRM mapping allows you to visualize the current state or starting point for your organization, the end state or where you are going, and how you will get there. The results of CRM mapping are powerful.

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