Will Technology Derail Checkstand Sales?

Most checkstand technology improvements deal with shopper pass-thru. Some even eliminate the "checkstand" all together. But retailers cannot forget about product merchandising. If they do, they stand to lose a significant amount of revenue. An "average" check lane delivers approximately $31,000 in sales. Read more...

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July / August 2013

Growing Risk To Manufacturer Pricing Power

Well, score one for resellers. In March 2013, the US Supreme Court settled the Kirtsaeng v. Wiley case by issuing a reseller favorable ruling, which applies the “first sale doctrine”—a legal notion applicable to copyrighted, patented, and trademarked goods—to items manufactured outside and later imported into the United States. Read more...

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March / April 2013

Consumer Decision Trees – Still Relevant in a Path to Purchase World

Expanding views... broader understanding... evolving application for specific categories! Path to Purchase begins
with needs and awareness and ends with product usage and satisfaction. But what about the Consumer Decision
Tree? Read more...

Dealing With Today's Business Complexity

Let's face it; today's business environment is becoming increasingly complex. Successful companies add new products, make acquisitions, enter new markets, categories and channels... and invariably add complexity over time. Read more...

It's Time To Review Your Bracket Price Structure, When. . .

Things Change... Customers' Demands... Unintended Consequences Happen... Demanding Work Required... Risk Management Needed! Our work in this area indicates there are a number of reasons to take a look at brackets. For more about some of the practical challenges we have seen companies face while conducting bracket pricing reviews, please see our article “The Challenges of Bracket Pricing”. Download

An Essential Bracket Pricing Tool: Learn More Here

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Will the Global Economy Cause You to Miss Your Sales Plan in 2012?

US gasoline price increases... threats to consumer spending... global growth... the increasing effect China and India have on commodities. Throughout 2012, these news stories have been easy to find, yet confusing. To make sense of news stories and see the true implications, we sometimes need to step back and connect the dots. Read more...

"Sales Force of the Future" Study reveals some inconsistencies between manufacturer and retailer thinking when it comes to establishing priorities. The study offers insights into what is important to manufacturers and retailers – now and in the future.

The one attribute respondents disagreed on most is indicative of a much larger trend. Manufacturers cited "Consumer Knowledge" while Retailers responded "Shopper Insights." Throughout the Stduy, Retailers' focus on learning what the Shopper is doing in their stores was reiterated. In fact, when asked what skill set makes the most valuable addition to an account team the overwhelmimg response from Retailers was "Shopper Insights."

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OR Compare your company to the 2012 Study Results Click Here to Compare

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Virtual reality methodologies provide cost effective approach toin-store learning – Most shopper marketing executives regard the shelf as one of, if not the defining moment in the Path to Purchase. Until recently the only credible way to learn how shoppers will react to shelf conditions was to do the research in an actual store environment.
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How do you get fast, affordable insights into how shoppers view current and potential shelf sets?DHC has extended its Shopper Insights research capabilties into Virtual Reality techniques that work - with no in-store research hassles. Please read about how DHC and Fifth Dimension LLC have partnered to bring the best of our combined capabilities to you.
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