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Case Study: Getting Sales Force Knowledge Up-to-Speed

Situation

The manufacturer of a sophisticated public safety software solution needed to quickly train a large sales force to understand the capabilities and benefits of its new products. The sales force needed to present the products and their complex implementation roadmap to a non-technical audience in a compelling way to get agencies to adopt the new system.

Solution

Our communications specialists analyzed the company’s needs and produced a suite of training and customer-facing materials that included printed information, videos, product demos and software tools.

Results

The sales force quickly gained the knowledge and sales materials it needed, and the new software solution was adopted by public safety agencies around the world.


© COPYRIGHT 2017 Dechert-Hampe Co.

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