brandnew

Case Study: Taking the Pain Out of Customer Presentations

Situation

Customer account teams were spending too much time pulling customer sales, cost and merchandising data from various databases to create customer review presentations.  Every hour spent preparing presentations was one less hour meeting with customers and visiting stores.

Solution

After formal evaluation of customer team needs, DHC determined that an application could be developed that would automatically create charts and text for a selected customer based on a “master” presentation developed by the Sales organization.  The presentations would be approximately 90% complete and ready for personalization by the customer team.


Results

The application significantly reduced non-sales time for the customer teams and increased the professional level of customer presentations.  Since the application used existing Microsoft Office application software, development costs were far less than standard custom applications.



© COPYRIGHT 2017 Dechert-Hampe Co.

IMPULSE SALES:

Evolution of the Front-End

Front-End Checkstands are constantly evolving. How does this innovation impact impulse sales? With continued evolution must come continual evaluation of these front-end merchandising changes.


Conference Presentation

NEW RESEARCH REPORTS:

Top Talent: A Top Priority

This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.

HOT TOPIC:

Up Your Chances for Acquisition Success

Acquisitions are all sold with grand promises for success. Most acquisitions aren't lacking for in-depth assessments, so why is actual acquisition success such a mixed bag?

Maximizing Opportunities
at Self Checkout

An overview of the current status and future prospects for self checkouts in the retail environment.

Read the report